Two WPP PR Shops Tap New North American Leaders

24 Jan, 2013

Two WPP PR firms are starting out 2013 by creation changes during a top.

Ogilvy PR has promoted Robert Mathias to CEO of North America, Ad Age has learned. Meanwhile, a firm’s handling director, Michael Law, is fasten Burson-Marsteller as U.S. president.

Mr. Mathias has served as a boss of Ogilvy Washington, that is a PR network’s largest office. He will continue to manage a bureau while portion in a newly-created CEO role. He will news to both Global CEO Chris Graves and Ogilvy Mather Chairman-CEO of North America John Seifert.

“In so many ways, Ogilvy Washington has turn a best use for us worldwide –from being a tip performer in customer use and business expansion to a tip achiever in staff preparation and development,” Mr. Graves pronounced in a statement.

Mr. Mathias will concentration on “uniting” a North American PR operations and will work closely with his counterparts during Ogilvy, according to a statement. He’s clocked many years during a shop. Mr. Mathias assimilated Ogilvy PR in 1988, streamer adult a San Francisco bureau before relocating to a East Coast to conduct a Washington office.

Because of Mr. Law’s pierce to Burson-Marsteller, Nathan Friedman, handling executive of a Ogilvy PR Chicago office, will step in as informal handling director, overseeing Ogilvy PR West. His stretched duties embody slip of operations in Sacramento, San Francisco, Los Angeles and Denver, as good as Chicago until a deputy is announced. He is famous for heading a firm’s LG Electronics account.

The changes during Burson-Marsteller come after Don Baer transposed Mark Penn as CEO final summer. Racepoint Group’s Bill Orr has also assimilated Burson-Marsteller in a new purpose of U.S. exec-VP. Based on a West Coast, he will concentration on building a firm’s capability in consumer technology, according to a chairman informed with a matter.

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