Post-It Parent 3M Seeks Creative Agency for Consumer Brands  

Post-It Parent 3M Seeks Creative Agency for Consumer Brands

23 Nov, 2016

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A scene from Post-it's 'Make It Stick' campaign.
A scene from Post-it’s ‘Make It Stick’ campaign. Credit: Post-it via YouTube

3M is looking for a new creative agency for at least seven of its largest consumer brands, such as Post-It and Scotch, according to people with knowledge of the matter.

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3M representatives declined to comment. Spending on the account is $40 million, according to people with knowledge of the matter. The consulting group SRI is supporting the review, the people said. Representatives from the consulting group were not immediately available for comment.

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Grey, the longtime creative incumbent for 3M’s consumer brands, was not immediately available for comment.

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Over the summer, Grey worked with 3M on its “Make It Stick” campaign for the Post-it brand, which included two TV spots and an online documentary series following students who use Post-it notes to overcome challenges or achieve goals.

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var kan man köpa Sildenafil Citrate receptfritt On the corporate side, 3M began a global brand campaign in 2015, its first in 25 years, aiming to unify the company under the tagline “3M Science. Applied to Life.” The St. Paul, Minn.-based company worked with BBDO on the initiative.

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le opzioni binarie trading Last year, 3M, which is also known for consumer brands such as Scotch-Brite, Ace and Command, spent nearly $28 million on measured media, according to Kantar Media.

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binäre optionen welche zeit At the end of October, 3M reported that net income for the third quarter increased 2.5% to $1.3 billion, while revenue dipped 0.3% to about $7.7 billion.

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