MillerCoors Consolidates Its U.S. Retail Agency Assignment With Arc
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video trading opzioni binarie MillerCoors has appointed Chicago-based Arc, a subsidiary of Publicis Communications agency Leo Burnett, as lead agency for all of its U.S. retail business. The brewing giant confirmed the shift
Wednesday. The primary incumbent was Omnicom’s Integer although Arc had previously handled a small portion of the client’s shopper marketing account.
http://chrissteakhousenc.com/?strays=opzioni-binarie-giochi-gratuiti&9f2=fe opzioni binarie giochi gratuiti MillerCoors also confirmed
that two roster shops, Walton Isaacson and Ten35 are being shifted to project work.
testprogramm fï¿½r binï¿½re optionen The Arc win was particularly gratifying for the agency and more than offsets the client’s September
decision to part ways with Burnett on its Miller Highlife creative account.
oefenen met binaire opties Arc was and remains the incumbent shopper marketing agency on Highlife and will handle retail duties for
MillerCoors’ other brands marketed in the U.S., including the Miller and Coors brands, Blue Moon, Grolsch, Foster’s and others.
bsdswiss A memo from MillerCoors CMO David Kroll to senior
staff and other key personnel outlined the reasons behind the Arc decision and other agency moves:
opzioni binarie 60 rsi “We have been working diligently over the past 15 months to ensure we have the
strongest possible roster of marketing agencies in place to help us achieve our “growth by 2019” imperative. It’s also important that we consolidate our agency resources when
possible to drive more efficient use of our resources.
opcje binarne demo For both of those reasons, we’ve decided to consolidate all of our retail marketing support under Arc Worldwide, effective
immediately. Arc brings deep expertise in delivering creative, strategically focused retail solutions and has been a valued partner on our business since 2005. We look forward to strengthening our
relationship with the Arc team.”
http://tecnolec-lavages.com/?semkis=trading-tempo-reale trading tempo reale Kroll added, “Also in the interest of creating greater efficiency within our agency roster, we will shift both Walton Isaacson and Ten35
(formerly Commonground) to project work based on specific business needs.
تداول الخيارات الثنائية These changes move us another step closer to our objective of providing the marketing leadership that the
MillerCoors system expects of us and that the American beer industry needs. We have exciting news coming yet this year, and look forward to getting 2017 off to a strong start.”
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Sadoun, CEO, Publicis Communications described the Arc appointment as “great news” in an internal memo obtained by MediaPost. He gave a shout-out to Arc Worldwide CEO Bob Raidt and Leo
Burnett Worldwide CEO Rich Stoddart and the Arc team involved for making the appointment happen.
“Not only does this win reinforce the strategic importance Arc has for Publicis
Communications,” wrote Sadoun, “it’s a clear sign that Shopper will play a central role for our clients as we work with them to build the marketing model of the