JC Penney Taps R/GA for Digital Work

24 Jan, 2013

JC Penney has tapped R/GA to hoop digital selling and e-commerce.

The emporium was brought on house during a finish of final year and is approaching to work with a tradesman on a accumulation of digital projects. A JC Penney mouthpiece reliable a relationship, though declined to offer sum on a range of work.

According to an group spokeswoman, “R/GA was brought on formed on their story of digital product, use and selling creation for a accumulation of sell clients.”

R/GA depends Nike, American Eagle, Verizon and Barnes Noble among a sell clients. It also did a poignant volume of work for Walmart, before bursting with a sell hulk in late 2011.

JC Penney formerly worked with Razorfish on digital efforts.

Since parting ways with Saatchi Saatchi a year ago JC Penney has relied on several smaller shops, including Mother and Minneapolis-based Peterson Milla Hooks.

Nearly a year ago CEO Ron Johnson introduced his skeleton to reinvent a dialect store to good fanfare. But he has been forced to adjust both a retailers’ selling and a sales plan amid slumping sales.

The upbeat, colorful selling rolled out in a initial half of 2012 done people rethink JC Penney and was entertaining, Mr. Johnson has said, though it didn’t strech a core patron and didn’t build a business. To that end, a code shifted to some-more direct, product- and price-focused messages in a second half. Mr. Johnson has also shifted money from TV ads to imitation ads.

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