Denuo Named Kia’s Digital Agency of Record
18 Jan, 2013After a six-month behest process, automobile manufacturer Kia has comparison Publicis-owned digital group Denuo as it digital group of record. As partial of a duties, Denuo is redesigning all of Kia’s web properties, including a website, in-store kiosks and, eventually, mobile apps. Denuo was one of 17 shops that competed for a business.
“It unequivocally came down to 3 opposite pieces: [Denuo’s] vital business foresight, their record and their experience,” Kia’s inhabitant digital selling manager, Dave Schoonover, said.
Kia’s digital work was being conducted by Animated Designs, a tiny interactive group formed in Westlake Village, Calif., that Kia has now outgrown.
“Our aspirations are to be a tier-one, vital player,” Mr. Schoonover added.
Most immediately, Kia is looking to have Denuo urge a user knowledge on a several web portals and make it easier for business to investigate Kia vehicles online. For a long-term, Denuo has been tasked with meditative about a purpose internet-enabled cars will play in a lives of consumers.
Mr. Schoonover pronounced a idea is to emanate “universal connectivity” between Kia’s cars and consumers’ several web-enabled devices. The initial proviso of this routine will engage bringing facilities identical to OnStar to Kia vehicles.
Kia will keep a artistic group David Goliath — a emporium behind Kia’s noted Blake Griffin and hamsters ads — for a artistic on arrangement ads. Denuo will will afterwards aim and offer those ensign ads while media group Initiative will do a media buying.
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