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10 epic marketing fails of 2012

Most campaigns come and go without much notice. To varying degrees, those campaigns are effective for the target audience and memorable only to the people who worked on them. But there are two other groups of campaigns that do stick in our industry’s collective memory — those that were brilliant…

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Dentsu Aegis Adds Multicultural Muscle To Its U.S. Offering With Gravity Media Acquisition

Dentsu Aegis treding demo Network has acquired Findr Group, owner of Gravity Media (“Gravity”), the full-service multicultural marketing agency. As part of the network, Gravity will form the backbone of the دورات فوركس group’s multicultural marketing offering in the U.S., boosting existing capabilities in the specialty area that include strategy, creative…

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What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week

David Ogilvy once said, “The customer is not a moron. She’s your wife.” 

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It’s easy to say, but how many agencies live by the notion that consumers are people we know and love? Italian agency Le Balene is about to find out whether it meets the bar … and…

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5 essential rules for closing digital ad sales

As digital advertising salespeople, we all should be focused on learning about the latest innovations in inventory, formats, bidding, and measurement so we can deliver a personalized service to each advertiser. What happens to the best of us, though, is that we get caught chasing RFPs versus focusing on building…

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Mediavest | Spark Media Wins MTV's Media Agency of Record ...

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opcje binarne a polskie prawo MTV has concluded its media agency review by naming Mediavest | Spark as its U.S. media agency of record, tasked with media buying and planning responsibilities for MTV and MTV2 domestically. Sources tell us that MTV’s creative agency review is still ongoing. beste zeit für binäre optionen “MTV is a cultural icon infused with…

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