140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms

24 Jan, 2013

140 Proof is expanding a amicable ad record currently with a launch of a new format called Native Ads for Social Sites, that allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr.

The association started out by regulating amicable information to establish user interests and afterwards use those interests to aim ads in amicable networking apps. The new local ad units also use 140 Proof’s targeting technology, though by expanding to blogs, it’s holding another step towards serving, in a company’s words, “any publisher or media code that wants to monetize amicable content, online or on mobile.”

Co-founder and CTO John Manoogian III pronounced a group is quite vehement about Tumblr since many companies — including 140 Proof itself — already have their possess Tumblrs and comprehend that it’s an critical approach to strech consumers. At a same time, promotion hasn’t unequivocally turn a large partial of a height — Tumblr usually launched a initial ad products final year.

Manoogian remarkable that by delivering a ads in a “native” format, they can be reblogged and common like any other blog post. He combined that there’s already a prolonged list of brands on a watchful list for 140 Proof’s Tumblr ad units, giving a association “a really strong, certain vigilance Tumblr is prepared for this.”

140 Proof will be adding some-more promotion channels as partial of a broader “blended strategy” after this quarter, he said.

• 140 PROOF

140 Proof is a initial scalable amicable promotion platform, reaching over 40 million amicable users with a Relevance Engine powered by a open Interest Graph. 140 Proof’s Relevance API provides primary income streams for reward apps and websites like UserSocial, Echofon, Plume, and HootSuite.

The association was founded in 2010 by Jon Elvekrog and John Manoogian III, with Vanessa Naylon, Ryan Matsumura, and Andy Scott. The strange thought for 140 Proof sprang from a 2009 amicable analytics height Plus One…

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